We are a specialty retail design studio
Cooee truly felt like part of our team and took the time to understand our goals to create thoughtful and beautiful solutions.”
Strategy
We look to the future
Combining insights, analytics, brand, business, and technology to uncover revenue opportunities and savings others don’t see.
Design
We keep it simple
Uniting beautiful design with the most essential functionality to provide immediate value and drive sustainable growth.
$350M
in online revenue for Forever 21
Design, marketing, and merchandising strategies drove a 215% increase in the first 12 months.
57%
mobile web sales growth for PacSun
We also shipped an award-winning loyalty app that acquired over 2 million new members.
2M
members acquired for Victoria’s Secret
Innovative loyalty & CRM initiatives drove a 73% lift in member versus non-member sales YOY.
35%
conversion increase for Janessa Leoné
Speed for the responsive website increased 4x, adding to a faster user experience.
11%
conversion rate for Exa Beauty’s quiz
Mobile transactions accounted for 61% of online sales through a hyper-accessible interface.
124%
increase in job applications for Hot Topic
With an application process less than 60 seconds, the brand can fulfill open positions in record time.
One Team
We work directly with you in a highly collaborative process based on clear goals and iterative design. The result is one team, faster decision-making, and fewer changes.
Ambitious Goals
Every goal is obtainable. We’re relentless in our pursuit of the best possible outcome. Our team will help clarify goals and success metrics before a pixel is pushed.
Focused on Simplicity
We shape designs by developing deep empathy for the customer’s needs and challenges. This means removing irrelevant functionality and providing tools that add value to their experience.
Ongoing Optimization
The pursuit of perfection is a process that requires constant iteration. We partner with you to continually validate strategic assumptions and optimize digital products to reach your goals.
Janessa Leoné
Project management and experience design for the Janessa Leoné eCommerce website.
See WorkVictoria’s Secret
Product strategy, project management, research, experience design, CRM & loyalty strategy for product launches, events, loyalty programs, and mobile apps.
True Linkswear
Product strategy, project management, and experience design for the True Linkswear eCommerce website.
See WorkForever 21
Product strategy, brand strategy, marketing strategy, project management, merchandising, experience design, and content for global eCommerce.
Vintner’s Daughter
Project management and experience design for the Vintner’s Daughter online rewards program.
Ace Hardware
Product strategy, project management, and experience design for the Ace Hardware eCommerce website, product launches, and social media platforms.
Pacific Sunwear
Product strategy, project management, roadmapping, research, experience design, content, and CRM & loyalty across web, mobile apps, and stores.
Petco
Product strategy, brand strategy, project management, research, and experience design for the Petco eCommerce website.
dpHue
Product strategy, project management, and experience design for the dpHue eCommerce website and personalized quiz.
Fashion
Abercrombie & Fitch, Adidas, Bebe, Belk, Billabong, Forever 21, Hollister, Hot Topic, Janessa Leoné, Nike, PacSun, Stance, The Limited, True Linkswear, and Victoria’s Secret.
Health & Beauty
Credo Beauty, dpHUE, Exa Beauty, Mob Beauty, Sally Beauty, Stix, Victoria’s Secret Beauty, and Vintner’s Daughter.
Retail
Ace Hardware, Belk, California Closets, CVS Pharmacy, Foot Locker, Kohl's, TJX, and Petco.